Geoff Fong

Peer Reviewed Papers

Geoff Fong Geoff Fong

Recipient, 2006 Outstanding Performance Award
Recipient, 1999 Distinguished Teaching Award

Research Interests

My research focuses on combining psychological theories and research methods with traditional epidemiological survey methods to evaluate the impact of tobacco control policies on entire populations of countries. Tobacco use is the number one preventable cause of death throughout the world, and is projected to kill one billion people in the 21st Century, most of whom live in low and middle-income countries. I am the Founder and Chief Principal Investigator of the International Tobacco Control Policy Evaluation Project (the ITC Project). The overall objective of the ITC Project is to evaluate the psychosocial and behavioral impact of tobacco control policies of the World Health Organization Framework Convention on Tobacco Control (FCTC), the first-ever health treaty. In all, the ITC Project is currently conducting prospective cohort surveys of tobacco use to evaluate the effects of FCTC policies (which include tobacco warning labels, smoke-free laws, increased tobacco taxation, bans/restrictions on tobacco advertising and marketing) in 20 countries, inhabited by over 50% of the world’s population and 70% of the world’s tobacco users. Other areas of tobacco research include the impact of media depictions of smoking on explicit and implicit attitudes, and the measurement of tobacco smoke pollution in environments including casinos, outdoor patios, and cars. I have also conducted research in other domains of health behavior, including the effects of alcohol intoxication on risky health behaviors (e.g., risky sex), and on the creation, implementation, and evaluation of behavioral interventions (safer sex and abstinence) to reduce HIV/STD risk among inner-city adolescents in the United States.
Details on our global health research can be found at the ITC Project website (

Recent Publications

  • Elton-Marshall, T., Fong, G.T., Zanna, M.P., Jiang, Y., Hammond, D., O’Connor, R.J., Yong, H.H., Li, L., King, B., Li, Q., Borland, R., Cummings, K.M., & Driezen, P. (in press). Beliefs about the relative harm of “light” and “low tar” cigarettes: Findings from the International Tobacco Control (ITC) China Survey. Tobacco Control..
  • Fong, G.T., Hammond, D., & Hitchman, S.C. (2009). The impact of graphic pictures on the effectiveness of tobacco health warnings. Bulletin of the World Health Organization, 87, 640-643.
  • Lee, W.B., Fong, G.T., Zanna, M.P., et al. (2009). Regret and rationalization among smokers in Thailand and Malaysia: Findings from the International Tobacco Control (ITC) Southeast Asia Survey. Health Psychology, 28, 457-464.
  • Sendzik, T., Fong, G.T., Travers, M.J., Hyland, A. (2009). An experimental investigation of tobacco smoke pollution in cars. Nicotine and Tobacco Research, 11, 627-634.
  • Hall, P.A., & Fong, G.T. (2007). Temporal self-regulation theory: A model for individual health behavior. Health Psychology Review, 1, 6-52.
  • Dal Cin, S., Gibson, B., Zanna, M.P., Shumate, R., & Fong, G.T. (2007). Smoking in movies, implicit associations of smoking with the self, and intentions to smoke. Psychological Science, 18, 559-563.
  • Hammond, D., Fong, G.T., Borland, R., Cummings, K.M., McNeill, A., & Driezen, P. (2007). Text and graphic warnings on cigarette packages: Findings from the International Tobacco Control Four Country Study. American Journal of Preventive Medicine, 32, 202-209.
  • Fong, G.T., Hyland, A., Borland, R., Hammond, D., et al. (2006). Changes in exposure to tobacco smoke pollution and support for smoke-free public places following the implementation of comprehensive smoke-free workplace legislation in the Republic of Ireland: Findings from the ITC Ireland/UK Survey. Tobacco Control, 15 (Suppl III), iii51-iii58.
  • Fong, G.T., Cummings, K.M., Borland, R., Hastings, G., Hyland, A., Giovino, G.A., Hammond, D., & Thompson, M.E. (2006). The conceptual framework of the International Tobacco Control (ITC) Policy Evaluation Project. Tobacco Control, 15 (Suppl III), iii3-iii11.
  • Fong, G.T., Hammond, D., Laux, F.L., et al. (2004). The near-universal experience of regret among smokers in four countries: Findings from the International Tobacco Control Policy Evaluation Survey. Nicotine and Tobacco Research, 6 (Suppl. 3), S341-S351.
  • Hammond, D., Fong, G.T., McDonald, P.W., Cameron, R., & Brown, K.S. (2004). Graphic Canadian warning labels and adverse outcomes: Evidence from Canadian smokers. American Journal of Public Health, 94, 1442-1445.

Selected Publications

  • Jemmott, J. B. III, Jemmott, L. S., & Fong, G.T. (1998). Abstinence and safer sex HIV risk-reduction interventions for African American adolescents: A randomized controlled trial. Journal of the American Medical Association, 279, 1529-1536.
  • MacDonald, T. K., Zanna, M. P., & Fong, G. T. (1996). Why common sense goes out the window: The effects of alcohol on intentions to use condoms. Personality and Social Psychology Bulletin, 22, 763-775.
  • Meichenbaum, D., & Fong, G. T. (1993). Toward a theoretical model of the role of reasons in nonadherence to health-related advice. In D. M. Wegner & J. W. Pennebaker (Eds.), Handbook of mental control (pp.473-490). Englewood Cliffs, NJ: Prentice-Hall.
  • Jemmott, J. B. III, Jemmott, L. S., & Fong, G. T. (1992). Reductions in HIV risk-associated sexual behaviors among Black male adolescents: Effects of an AIDS prevention intervention. American Journal of Public Health, 82, 372-377.
  • Nisbett, R. E., Fong, G. T., Lehman, D., & Cheng, P. W. (1987). Teaching reasoning. Science, 238, 625-631.
  • Fong, G. T., Krantz, D. H., & Nisbett, R. E. (1986). The effects of statistical training on thinking about everyday problems. Cognitive Psychology, 18, 253-292.


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