Dr Abraham Brown

Research Assistant

Telephone:+ 44 (0) 1786 466457
Fax:+44 (0) 1786 467329


Abraham completed his PhD in Social Marketing in 2009 at the University of Stirling, MA in Marketing Management in 2004 at the Nottingham Trent University and MSc in Medical Statistics in 2002 at the University of Southampton. He joined the Institute for Social Marketing in July 2009.

Research Interests

Abraham’s research interests include tobacco control, upstream and downstream applications of social norms, demographic analysis, design and analysis of survey data, multilevel modelling, and the application of statistical modelling to change health behaviour.

Selected Publications

Brown A and Moodie C (in press). Adolescents’ perceptions of tobacco control measures in the UK. Health Promotion Practice.

Brown AK, Moodie C, Hastings G, MacKintosh AM, Hassan L and Thrasher J (2010). The association of normative perceptions with adolescent smoking intentions. Journal of Adolescence33: 603-614.

Brown A, Moodie C and Hastings G (2009). A longitudinal study of policy effect (smoke-free legislation) on smoking norms: ITC Scotland/United Kingdom. Nicotine & Tobacco Research11: 924-932.

Brown A and Moodie C (2009). The influence of tobacco marketing on adolescent smoking intentions via normative beliefs. Health Education Research24:721-733.

Eadie D, MacKintosh AM, MacAskill S and Brown A (2009). Development and evaluation of an early detection intervention for mouth cancer using a mass media approach. British Journal of Cancer101: S73-S79.

Moodie C, MacKintosh A-M, Brown A and Hastings GB (2008). Tobacco marketing awareness on youth smoking susceptibility and perceived prevalence before and after an advertising ban. European Journal of Public Health,18: 484-490.

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