How do cigarette pack colors, descriptors, and warning labels communicate risks to smokers and nonsmokers in the US
Dr. Maansi Bansal-Travers, from Roswell Park Cancer Institute, examines how smokers and nonsmokers perceive cigarette pack colors, descriptors, and warning label format with regards to taste, health risks, and intention to buy. By utilizing research methods such as web-based surveys, along with cross-sectional mall-intercept surveys, Dr. Bansal-Travers reveals smokers’ and nonsmokers’ perceptions derived from these attributes and how these perceptions may influence the cigarettes they choose.
For Further Information, Download the Report Below.
The Impact of Cigarette Pack Design, Descriptors, and Warning Labels on Risk Perception in the U.S.
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Posted on June 7, 2011, in Archives, Video Archives. Bookmark the permalink. Comments Off on How do cigarette pack colors, descriptors, and warning labels communicate risks to smokers and nonsmokers in the US.