May Vignette: Pack Colors and Designs

Cigarette Pack Colors, Descriptors and Warning Labels, What They Communicate to  Smokers

Dr. Maansi Bansal-Travers, from Roswell Park Cancer Institute, examines smokers’ perceptions towards cigarette pack colors, warning labels and  descriptors like “light” and “mild.”  By utilizing research methods such as  web-based surveys, along with  cross-sectional mall intercept surveys, Dr. Travers reveals the smokers’ attitudes towards these  attributes, and how they may affect the consumers’ ideas of the cigarettes they choose.

Posted on May 4, 2011, in Video Reports. Bookmark the permalink. Comments Off on May Vignette: Pack Colors and Designs.

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