Using Tobacco Control Policies to Increase Consumer Demand for Smoking Cessation

Authors  Andrew Hyland, PhD, K. Michael Cummings, PhD, MPH
Date  March 2010
PublicationLink Tobacco cessation
Research Category  cessation
Citation Hyland, A., & Cummings, K. M. (2010). Using tobacco control policies to increase consumer demand for smoking cessation. American Journal of Preventive Medicine, 38 Suppl 3, S347-50. doi: 10.1016/j.amepre.2009.12.007.
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Abstract Population-based indicators of smoking cessation
have stalled in recent years. This commentary focuses
attention on tobacco control policies that
can be used to stimulate renewed consumer demand for
smoking cessation. Tobacco use as reflected in population
trends is the product of the interaction of three broad
categories of factors: agent, host, and environment. Government
policies are an important, modifıable environmental
influence that can directly or indirectly influence
smoking behavior. For example, numerous studies have
shown that a hike in tobacco taxes reduces cigarette consumption
and encourages smokers to quit.
Such policies typically cause the tobacco industry to
respond by offering consumers incentives, such as price
discounts on cigarettes, to lessen the impact of tax increases.
The challenge faced by tobacco control practitioners
is how to market smoking cessation to make it a
more attractive consumer choice when compared with
what cigarette marketers are doing to keep consumers
puffıng away.
This commentary reviews factors that drive consumer
demand for cessation products and services, and discusses
how tobacco companies excel at driving consumer
demand for their products. Finally, there is a discussion
on how tobacco control practitioners and advocates can
exploit various policy options that are likely to create
demand for smoking-cessation products and services.

Posted on March 11, 2010, in Cessation - Research, Cummings, K M - Papers, Hyland, Andrew Papers, Recent peer reviewed papers, Uncategorized. Bookmark the permalink. Comments Off on Using Tobacco Control Policies to Increase Consumer Demand for Smoking Cessation.

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