|Authors||Hammond D, Costello MJ, Fong GT, Topham J.|
|Publication Link||Am J Health Behav. 2006 Nov-Dec;30(6):700-9.
|Research Category||marketing/ Policy|
|Citation||Hammond, D., Costello, M.-J., Fong, G. T., & Topham, J. (2006). Exposure to tobacco marketing and support for tobacco control policies. American Journal of Health Behavior, 30(6), 700-9. Retrieved July 27, 2010, from http://www.ncbi.nlm.nih.gov/pubmed/17096626.|
|Abstract||OBJECTIVES: To examine the salience of tobacco marketing on postsecondary campuses and student support for tobacco control policies.METHODS: Face-to-face surveys were conducted with 1690 students at 3 universities in southwestern Ontario.
RESULTS: Virtually all (97%) students reported noticing tobacco marketing in the past year, and 35% reported noticing marketing on campus. There was strong support for smoke-free restrictions on campus, including restaurants and bars (82%), and for prohibitions on campus marketing. The presence of campus policies was associated with reduced exposure to marketing and increased policy support.
CONCLUSIONS: There is strong support among students to remove tobacco marketing from campus and to introduce comprehensive smoke-free restrictions.
Exposure to tobacco marketing and support for tobacco control policies.
Posted on December 15, 2006, in Costello MJ, - Papers, Fong, Geoffrey papers, Hammond, David Papers, Marketing Research, Policy, Topham J.- Papers. Bookmark the permalink. Comments Off on Exposure to tobacco marketing and support for tobacco control policies..