Exposure to tobacco marketing and support for tobacco control policies.

Authors Hammond D, Costello MJ, Fong GT, Topham J.
Date Nov/Dec 2006
Publication Link Am J Health Behav. 2006 Nov-Dec;30(6):700-9.
Research Category marketing/ Policy
Country Canada
Citation Hammond, D., Costello, M.-J., Fong, G. T., & Topham, J. (2006). Exposure to tobacco marketing and support for tobacco control policies. American Journal of Health Behavior, 30(6), 700-9. Retrieved July 27, 2010, from http://www.ncbi.nlm.nih.gov/pubmed/17096626.
Abstract OBJECTIVES: To examine the salience of tobacco marketing on postsecondary campuses and student support for tobacco control policies.METHODS: Face-to-face surveys were conducted with 1690 students at 3 universities in southwestern Ontario.

RESULTS: Virtually all (97%) students reported noticing tobacco marketing in the past year, and 35% reported noticing marketing on campus. There was strong support for smoke-free restrictions on campus, including restaurants and bars (82%), and for prohibitions on campus marketing. The presence of campus policies was associated with reduced exposure to marketing and increased policy support.

CONCLUSIONS: There is strong support among students to remove tobacco marketing from campus and to introduce comprehensive smoke-free restrictions.

Posted on December 15, 2006, in Costello MJ, - Papers, Fong, Geoffrey papers, Hammond, David Papers, Marketing Research, Policy, Topham J.- Papers. Bookmark the permalink. Comments Off on Exposure to tobacco marketing and support for tobacco control policies..

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